Digital Marketing: Careers and Job Opportunity
In the Modern world, the level of competition has reached a global level. If you have a brand and you want to expose that brand to a global level, digital marketing is the best solution. If you want to start a business, there are tons of people in the market who are doing the same work as you or worse than you, they are established. All these companies are established through perseverance and time. They too started as a small project but their success has now reached a global level.
The main part of this success is marketing. Marketing of a product is really important as you have to keep reminding people about the quality of the product or service that you provide. In the modern world where digitization has conquered the world, digital marketing has become a phenomenon, best career option and marketing resource. But the question remains that
What is Digital marketing?
Simply put digital marketing is the marketing of products and services using the internet. The Internet has become the main source of information in the new age. Millions of people around the world come online regularly. If your product or service is marketed on the internet, it has a guaranteed chance of success and popularity. So basically the answer to what is Digital Marketing is that – marketing of products through a digital medium.
Reasons to choose digital marketing
Digital marketing fuels the creativity inside you. Creative way of displaying your product on the internet or on any digital medium may increase your chances of getting a successful product. Digital marketing is a place for every type of people in the world. Be it old or young, male or female, mature or immature. Your product displayed on the internet can appeal to your target audiences within a short period of time. The main reason is to choose is that there are various job opportunities in digital marketing.
By using digital marketing you are being a part of a digital revolution. There is a digital revolution on the rise and by displaying your products online, you have become a part of a larger group or social communities that are revolutionizing the way we see digital marketing.
Many things may come and go in this world but not digital marketing. It is here to stay. Your product will be displayed on the internet for a long period of time. To put in shortly there are endless reasons to choose digital marketing. It’s a sea of endless opportunities.
Career options in digital marketing
There are vast career options in digital marketing. Here is the list of career options
- Digital marketing manager
- SEO executive
- Social media marketing expert
- Content marketing manager
- Search engine marketer/specialist
- Inbound marketing manager
- Conversion rate optimizer
Digital marketing manager-If you have 5+years of experience in Digital marketing you can be a Digital marketing manager. The main task of the digital marketing manager is to lead the digital marketing team and get the reports to the VC of marketing of the company.
Salary- The salary package for a digital marketing manager ranges from 15 to 20 lakh per year.
SEO executive- Instead of wasting money on Google Adwords campaigns with the help of SEO you can get traffic to your website within no time. SEO executively comes in this area. There are immense job opportunities in SEO executive as the profit margin of a business increase with the help of Search Engine Optimization.
Social media marketing expert- There are also social media marketing experts. These people spread the content on the internet using various social media platforms. Running a paid advertising campaign on social media requires skill.
Content marketing manager- Now as content marketing manager you are responsible for the content marketing. This seems easy but there are many things a content marketing manager needs to manage like managing the blogs, eBook publications, video marketing, guest blogging, and drip marketing campaigns and sales page copywriting. If you work as a content marketing manager you need to report to the head of the marketing in the company. One of the many benefits you get in being a content marketing manager is that you can work from home without any difficulty.
Salary-The salary for a content writing manager ranges from 10 lakh to 15 lakh per year.
Copywriter- Various responsibilities come your way if you work as a copywriter. A copywriter can help the team of content with his experience. He will refine the material in a better way so that it receives a positive reception. A copywriter should have a good command of English language. He should know how to write articles in a way it reaches audiences globally.
Search engine marketer- A Search engine marketer/ specialist targets the number of clicks a product gets and manages the budget. In small companies, an SEM specialist is the digital marketing manager but in bigger companies, there are teams for this work. For the search engine marketers, the reporting managers will be the Digital marketing managers.
Inbound marketing manager- At each stage of digital marketing, the management of the funnel and conversion rate is done by the inbound marketing manager.
Conversion rate optimizer- The job of a conversion rate optimizer is to increase the conversion ratio in each stage of marketing. The conversion rate optimizer in the digital marketing field will have to work with various people in their career. For example, a conversion rate manager will have to work with an inbound work manager in the field of designing pages that converts well. The main objective of the Conversion rate optimizer is to achieve various tools to achieve a higher conversion rate.
Another question that pops into peoples mind is that
Who can study digital marketing?
Well if you have a keen interest in the marketing field and you remain updated with the trends regularly you can study digital marketing. Various jobs at digital marketing require various types of skill. From content writing to managing the social media platforms and budget allocations, you should have skills that may require in the particular field that you choose.
Digital marketing is not an easy world. The pressure mounts on a daily basis and you need to have a cool head to manage everything. So the answer to the question who can study digital marketing is anyone with a desire to achieve something in the digital world and who want to choose the available career options in digital marketing.
Duration of digital marketing courses
Duration of digital marketing courses varies from 1 month to 6 months it depends upon whether it is an online or an offline course, the topics covered in the course and a number of students applying in the course. The duration will be longer if there will be a lot of students and every topic is covered in the course.
Eligibility criteria for a digital marketing
Different courses require different degrees. Although you can do a digital marketing course with basic knowledge of the internet. Many courses now demand minimum a 12th pass certification for the course. If you have a bachelor’s degree or a master’s degree with experience, you can apply for higher posts in the digital marketing area. So basically the eligibility criteria for a digital marketing course vary from institute to institute and according to the job requirement.
How to become a digital marketing expert?
The revolution called digital marketing in us. Millions of people are online every day and the numbers are only increasing. There are almost 3 billion global users that come online daily. That’s why digital marketing is going to make a huge impact on your business if done correctly. Around the world, institutions are now gearing up to take this opportunity in hands and expecting a positive result. So, the question is how to become a digital marketing expert? Well there are many answers
Every person who aspires to make it big in the field of digital marketing should know some basic fundamentals. You must have knowledge of basic concepts in the marketing field. You must be familiar with the basic marketing terminology. You should be able to understand web analytics and you should have an overall understanding of various areas that come under digital marketing.
What is the scope of digital marketing?
Digital marketing is a booming industry. It is growing not just in India but also around the world. In the year 2016 alone there was 1.5 lakh job opportunities in the digital marketing field. The surveys conducted around the world shows that this number will only grow in the coming years so the scope of digital marketing will be Huge in near future.
It is going to revolutionize the way we look at products and it is going to bring a global change in the field of marketing. It’s easy, eco-friendly and has a very far reach. It is also very influential. You are reading this material which is written by some content writer and is displayed in a digitized form. There are various career options in digital marketing, so there is a huge scope for everyone.
Job opportunities in digital marketing
As the world going digital the business, companies, and brands need to be digitally presented in front of the people on the online platform and thus the job opportunities also increasing. There are plenty of job opportunities in digital marketing. Digital marketing opens many doors for people who are really interested in doing something great.
We have discussed various job opportunities in digital marketing like Digital marketing manager, search engine optimizer, social media marketing expert, content marketing manager, copywriter, search engine marketer, inbound marketing manager and conversion rate optimizer.